Years ago, I had the opportunity to design a marketing campaign for a fledgling food co-op. They wanted their new neighbors to know that the co-op was about everyday food for everyday people and not an exclusive, crunchy, crusty interloper.
We looked at a couple visual approaches and I wrote headlines to express just the right attitude.
In the end, their budget allowed for one postcard mailing, and so this work never really saw the light of day. But I’ve always loved it, so… #daylight.