I loved this from the first I laid eyes on it.
AIGA Eye On Design Conference Identity
I loved the (apparent) simplicity.
I loved the playfulness.
I loved how the graphic language came to life in video and real life.
I loved the transparency of the video production: a white seamless, studio lights and a camera, and a couple actors dressed in simple jumpsuits wearing masks — masks that I could envision being assembled on a studio table with X-actos and packing tape.
As any seasoned creative knows, things that appear to be simple are usually the results of experience, hard work, creative confidence, vision and tenacity. Credit goes to the design duo Leta Sobierajski and Wade Jeffree who infuse their work with a sense of vulnerability (they were the actors in the jumpsuits) by literally and figuratively putting themselves into their work.