I don’t think there is any higher compliment than having your design work made into cookies.
These guys just ran/swam/biked 140 miles in the 12th annual Lazy Man challenge — they’ve earned the right to get cookie crumbs all over their commemorative T-shirts.
Years ago, I had the opportunity to design a marketing campaign for a fledgling food co-op. They wanted their new neighbors to know that the co-op was about everyday food for everyday people and not an exclusive, crunchy, crusty interloper.
We looked at a couple visual approaches and I wrote headlines to express just the right attitude.
In the end, their budget allowed for one postcard mailing, and so this work never really saw the light of day. But I’ve always loved it, so… #daylight.
During a winter morning dog walk, I looked up and saw the crescent moon, accompanied by two bright stars. I watched the sky shift during the half-hour that we walked. It was subtle. Their movement almost imperceptible. I caught only a short segment of their gentle arc across the sky. But it grabbed me.
I spent the rest of the morning putting together this animation, and stretching my skill set. Later, posted it to Instagram where it was liked by twelve people and viewed 51 times. Not exactly an #internetsensation, but I try to remember that art is richest in the making.
A year later, while out walking Baxter again, I saw my animation play out in real life.
Not really. But I did help Chanhassen Dinner Theatres refresh their venue rental game.
Ceremonies, receptions, mitzvahs and corporate parties are an important part of CDT’s business portfolio, but their marketing materials needed a little love. I worked with them to design assets that help prospective renters see themselves in the venue.
CDT’s existing marketing materials included a flourishy logo and a tagline to match, so our new materials lean on neutral typography and a structured, unfussy layout template. We also added an ethereal, glittery background image that can be both an expression of celebration or a muted textural base for color.
AIGA Eye On Design Conference Identity
I loved the (apparent) simplicity.
I loved the playfulness.
I loved how the graphic language came to life in video and real life.
I loved the transparency of the video production: a white seamless, studio lights and a camera, and a couple actors dressed in simple jumpsuits wearing masks — masks that I could envision being assembled on a studio table with X-actos and packing tape.
As any seasoned creative knows, things that appear to be simple are usually the results of experience, hard work, creative confidence, vision and tenacity. Credit goes to the design duo Leta Sobierajski and Wade Jeffree who infuse their work with a sense of vulnerability (they were the actors in the jumpsuits) by literally and figuratively putting themselves into their work.
photos: http://www.printmag.com/design-topics/5-takeaways-2017-aiga-design-conference/
