Life < > Art

During this morning’s dark, deep-winter dog walk, I looked up and saw the crescent moon accompanied by a bright star, and a smile spread across my face.

Last year — 51 weeks ago to be exact — I saw the same sight and watched the sky shift during the half-hour that Baxter and I walked. It was subtle. Almost imperceptible. A short segment of a gentle arc across the sky. And it grabbed me

I spent the rest of the morning putting together this amateur animation — stretching my skill set into unfamiliar territory — and posted it to Instagram where it was liked by twelve people and viewed 51 times. #internetsensation

To look up and see my animation play out in real life this morning… well, it’s totally understandable if no one else feels the same lift that I felt. Art is richest in the making.

I do (weddings)

Not really. But I did help Chanhassen Dinner Theatres refresh their venue rental game.

Ceremonies, receptions, mitzvahs and corporate parties are an important part of CDT’s business portfolio, but their marketing materials needed a little love. I worked with them to design assets that help prospective renters see themselves in the venue.

CDT’s existing marketing materials included a flourishy logo and a tagline to match, so our new materials lean on neutral typography and a structured, unfussy layout template. We also added an ethereal, glittery background image that can be both an expression of celebration or a muted textural base for color.

Inspired — Eye On Design 2017

I loved this from the first I laid eyes on it.

AIGA Eye On Design Conference Identity

I loved the (apparent) simplicity.
I loved the playfulness.
I loved how the graphic language came to life in video and real life.

I loved the transparency of the video production: a white seamless, studio lights and a camera, and a couple actors dressed in simple jumpsuits wearing masks — masks that I could envision being assembled on a studio table with X-actos and packing tape.

As any seasoned creative knows, things that appear to be simple are usually the results of experience, hard work, creative confidence, vision and tenacity. Credit goes to the design duo Leta Sobierajski and Wade Jeffree who infuse their work with a sense of vulnerability (they were the actors in the jumpsuits) by literally and figuratively putting themselves into their work.

photos: http://www.printmag.com/design-topics/5-takeaways-2017-aiga-design-conference/