We used a fiery palette to make Finys stand out in a field of corporate blues, grays and greens. But we exercised restraint in developing a logo that wouldn't add unnecessary layers to a challenging name (it’s pronounced finesse).
To develop their new responsive website, we started by editing content for clarity and designing a home page with browsable key messages.
Photography is an important but toned-back element of the new brand. We established guidelines for brand imagery that represents the essence of “finesse” — strength, fluidity, elegance — accompanied by environmental close-ups and new staff portraits.